MARK LINDSAY: RAIDERS’ STAR STILL “HUNGRY”
By Paul Freeman [March 9, 2011 Interview] In the genre’s golden age, Mark Lindsay was one of rock ‘n’ roll’s most dynamic vocalists, as well as one of its most exciting showmen. You can experience the irresistible energy for yourself, thanks to the new Columbia/Legacy release, “The Essential Paul Revere & The Raiders.” In exhilarating fashion, Lindsay powers through such hits as “Hungry,” “Kicks,” “Steppin’ Out,” “Good Thing” and “Indian Reservation.” The double-CD package rocks from start to finish. From 1966 through 1969, only The Beatles and The Rolling Stones sold more records in the U.S. than Paul Revere & The Raiders. Their Revolutionary War outfits, Lindsay’s ponytail and the band’s wild stage antics helped gain the public’s attention. But it’s The Raiders’ masterfully crafted recordings that make them legends. Are you listening, Rock and Roll Hall of Fame? The band burst out of Idaho with a sense of fun and an ability to blow the roof off any joint they played. The Raiders, brimming with personality, led by charismatic Lindsay and zany Revere, hosted the ABC series, “Where the Action Is,” “It’s Happening” and “Happening ‘68.” These were great TV showcases for the chart artists of the day. Lindsay, who became adept at producing records, enjoyed solo success with such tunes as “Arizona” and “Silverbird.” He later became head of A&R for United Artists Records. He wrote music for movies such as “For Pete’s Sake” and “The Love Machine.” His popular jingles included Datsun, Kodak and Levi’s. He has also been involved in radio and webcasting. But he never lost his passion for taking command of a stage. And his voice remains as soulfully rocking as ever. Today, Lindsay’s performances continue to rocket audiences out of their seats. On his birthday, the always affable Lindsay took time to share his memories with Pop Culture Classics. POP CULTURE CLASSICS: MARK LINDSAY: PCC: LINDSAY: PCC: LINDSAY: PCC: LINDSAY: PCC: LINDSAY: Today’s music, all the progressive stuff, most of it has roots in rock ‘n’ roll, except rap, of course, which is its own genre. But rock ‘n’ roll refuses to roll over... It’s like me - rock ‘n’ roll refuses to roll over and die. PCC: LINDSAY: PCC: LINDSAY: PCC: LINDSAY: PCC: LINDSAY: Anyway, I was in that band with these guys and when I would play with one of the guitar players, we were rehearsing, right across the street, I could hear another band rehearsing and it was a band called The Red Hughes Band. And Revere was the piano player in that band. And they played nothing but rock ‘n’ roll. I went, ‘Shit!’ I mean, asterisk asterisk asterisk. PCC: LINDSAY: I was lying about my age, because we were supposed to be 18 and I wasn’t. But anyway, when the gig happened, I wandered in. And I wore thick glasses, but I didn’t have them on that night, because I was so vain and paranoid. I just kind of walked up to the stage through the crowd, which parted like the Red Sea. And everybody said, ‘There’s a skinny, crazy kid with a weird look in his eye!’ [Chuckles]. Anyway, I made my way to the stage and demanded to sing a song. So they let me sing a song. ‘What do you want to sing?’ I said, ‘Anything you can play.’ Of course, that wasn’t true. But they luckily picked a Jerry Lee song, a flip side. It was called ‘Crazy Arms,’ an old Hank Williams tune. I knew it well. So I sang and, for the three minutes I was singing the song, it was great. And then as soon as the music was over, I went, ‘Uh-oh,’ I’m back to being Mark Lindsay again.’ So I ran out the door and I was gone. The next day was a Sunday and McClure’s Bakery didn’t delivery any bread or buns. And Revere had a drive-in restaurant, a Reed and Bell root beer drive-in. He sold a lot of hamburgers and he needed buns. But we didn’t deliver on Sundays, so he came in and picked them up himself. So he’s waiting for me to get his order ready. I’m standing there, I’ve got my baker’s apron on, my baker’s hat. Covered with flour. I’ve got the thick glasses on. He says, ‘You know, a funny thing happened last night. I was playing up at the Elk’s Lodge. It was a great crowd. But a weird thing happened. In the middle of the show, this crazy skinny kid, with a weird look in his eye, came up and demanded to sing a song and we let him. I said, ‘Well, how was he?’ He said, ‘You know, he wasn’t bad.’ And I whipped off my hat and my glasses. ‘It was me!’ So that’s how I met Revere. And I started rehearsing, when the lead singer didn’t show up. Shortly thereafter, that band broke up and Revere and I started The Downbeats, which then became Paul Revere and The Raiders. PCC: LINDSAY: PCC: LINDSAY: When we got on ‘Where The Action Is,’ we had to definitely clean up our act, because the ABC censors wouldn’t have gone for most of it. PCC: LINDSAY: And whatever I felt like. I’d climb into the rafters and hang by my knees. Whatever I felt like doing. I just wanted to try to do something different every night. And I darn near killed myself trying [Laughs]. PCC: LINDSAY: So we’re out in the Midwest. And I remember it was Scott City, Kansas. And we do the first half of the show and none of the kids there have ever heard of a Paul Revere or a Raider or a Mark Lindsay. And we only had one hit. So everybody was like standing around saying, ‘Who’s this guy?’ So we come off stage, go in the dressing room, I go, ‘Whew, that’s really a rough crowd. I mean, like, they’re just standing there.’ Leon says, ‘Look here, kid, when we get back up there after intermission, just kick it to me and I’ll get ‘em goin’ for you.’ So we go on stage and Leon walks up to the upright piano, rears back and kicks the lid right off the piano. It whirls and lands in the crowd. He jumps up on the piano and goes, ‘You guys want to expletive deleted or what?!!’ And they all said, ‘Yeah!’ So he sat down and did his best Jerry Lee, rocked out for about five minutes and then we went back into the regular show and they were hoppin’. So when we reformed the band in Portland, I said, ‘Revere, it’s not good enough for us to just be a band, standing there playing music. We’ve got to be a show band.’ So that’s how I got inspired. Leon Russell actually inspired me on to bigger and better things. And I’d heard about things like Little Richard appearing in a sequined bikini and a feathered boa... PCC: LINDSAY: When I’d hang by my knees, I’d get real red in the face, or when I was shouting or screaming on stage. So Revere started a rumor. People would say, ‘You know, Mark gets really flushed. Is he okay?’ Revere said, ‘No, no. He’s got a bad heart. One of these days, he’s going to die on stage.’ And of course, that was a great rumor. Everybody came to watch me die. [Laughs]. And I fooled them. PCC: LINDSAY: So when he signed his name, the guy who owned the record company was looking at the papers, said, ‘Mark Lindsay, Jerry Labrum, Paul Revere Dick... Paul Revere? Wow, that’s got a ring to it. Now, The Downbeats is cool, but, let’s see, Paul Revere and The ...’ And everybody said, ‘No, no, no. We’re a band, we’re all equal here.’ And Paul said the same thing. He said, ‘No, no, we want to be The Downbeats. Everybody’s the same.’ Because there really wasn’t a leader. And the owner said, ‘No, no, no... we’ve got to make it Paul Revere and the somethings, let me think about it.’ So when we got the label printing, it was Paul Revere and The Nightriders. And we thought, ‘No, that sounds too much like cowboys.’ So I went to sleep and dreamt of pirates in the rigging and I woke up the next morning and said, ‘Raiders! How about Paul Revere and The Raiders!?’ So we called him and that’s what they changed it to. And that’s what it’s been ever since. PCC: LINDSAY: So we went in and rented the costumes and got everybody’s sizes and rented them for that night. And the first half of the show, we played in our regular blazers and it was normal. I think the venue was the Lake Oswego Armory. We played a lot of armories in those days. So after intermission, we dress up in tight pants and three-cornered hats, long coats, high boots and lace dickies and get on stage and rock out. And it was kind of an extension of my other persona on stage. And everybody felt that way. It was like we were all dressed in costume and nobody knew who we were, so we could do anything. And the whole tenor of the band changed. Everybody got crazy. We had water fights on stage. The bass player almost got electrocuted. And it was wild and wooly and a lot of fun. So we took the costumes back and thought we’d had a lark and that was it. But the next time we played at that venue, kids came up and said, ‘Hey, wait a minute, where are your outfits?’ So we thought, ‘Maybe we’ve got something here.’ So we had some made and that became our stock in trade. PCC: LINDSAY: But anyway, that didn’t work, because they were so hot and we were playing all these armories and really hot venues, before air conditioning. So that didn’t work and I thought, ‘Well, let’s all grow out hair long.’ But the guys had trouble doing it, because you have to go through a period where it’s too long to look decent and it’s too short to tie in a tail, so you just look like a ragamuffin. But I was determined. So I stayed with it and grew the ponytail and it became a trademark. PCC: LINDSAY: And I think that’s probably why we haven’t been in the Rock and Roll Hall of Fame yet. I know we get mentioned to be nominated every year. And there’s one guy - who shall remain nameless - who thinks we looked really silly. He shoots it down every year. If we’re nominated, it’s probably because we wore the outfits and they were really popular. If we’re never in there, it’s probably because of the same reason. PCC: LINDSAY: PCC: LINDSAY: PCC: LINDSAY: He had a buddy in England who would send us releases like two or three weeks before they came out here. So we were always trying to stay ahead of the curve. I do remember once, when we got a pre-release single of ‘Strawberry Fields’ and ‘Penny Lane’ And we put on ‘Penny Lane’ and yeah, that’s cool. Put on ‘Strawberry Fields’ and it got to the demodulation - [Sings] ‘Let me take you down, ‘cause I’m goin’ to...’ And we’re like, ‘Oh, what the...! What do we do now?’ And it was really inspiring. And then The Stones came out with all their stuff. And we were just trying to keep up with everybody else and maybe get ahead. But, of course [Chuckles], you never can get ahead. You have to go out and do your own thing. So we didn’t copy anybody, we were just rolling with whatever worked. And we had some great songs submitted to us by Barry and Cynthia [Mann and Weil]. And then Terry and I took over and wrote some pretty good hits. So we were lucky. We had a great run. And Terry loved music and he knew the studio and he knew how to ask engineers for whatever he wanted and they would give it to us. And I learned how to produce, watching him. And talking to the engineers - ‘What’s a db?’ ‘What does attenuate mean?’ I loved it. PCC: LINDSAY: PCC: LINDSAY: And I walked into the kitchen to get myself a cold one. And there’s this guy on the kitchen floor, squatting down, leaning against the refrigerator, like a door stop. So I try to open the door. He doesn’t move. I say, ‘Excuse me... Excuse me!’ And he doesn’t budge. And he braces himself against the door, but he doesn’t look at me. He won’t look up. So I walk into the living room and say, ‘Wait a minute, who’s the weird guy in the kitchen?’ And they said, ‘Oh, that’s just Charlie. He’s okay.’ But Charlie wasn’t okay. And after about two or three meetings, I think Terry realized that there was something really wrong with this guy. And Dennis had found him in the desert and brought him up to get him a record deal. But Terry realized something was way too scrambled to work. So he kind of backed out. People thought that’s why Manson targeted that place, but Terry said Charlie knew he had moved to his beach house. But since he knew the layout, he sent his minions up there. He knew where everything was, how to get in and so on and so forth. But who knows? Charlie won’t tell. PCC: LINDSAY: PCC: LINDSAY: PCC: LINDSAY: If you wonder why a band from Idaho is playing a repertoire that’s based in New Orleans [Laughs], there’s two answers. One, I used to listen to AM Skip from Los Angeles and get all the funky music I could that way. And two, Revere had a friend, a guy that he met, that went to the College of Idaho, named R.C. Owens, who was on a football scholarship and he brought with him his record collection of all this New Orleans stuff. So that’s how we got introduced to that. Oh, and how I started playing sax - now’s a good time to introduce that. There was a lot of sax in the New Orleans stuff. And also ‘Tequila’ was a big hit. And I was just singing on stage and Revere said, ‘You know, we need to hire a sax player, because that’s really happening now.’ And I remembered seeing in my grandmother’s closet, an old sax that belonged to my uncle. I was only getting half-paid, because I was just a singer. I didn’t play an instrument... PCC: LINDSAY: PCC: LINDSAY: PCC: LINDSAY: PCC: LINDSAY: PCC: LINDSAY: Plus, there’s always what I call ‘subliminal riffs.’ If you listen to a lot of music, you’re going to find that you have something in there that somebody else might have used. And I have no excuse for why George Harrison's ‘My Sweet Lord’ sounds so much like ‘He’s So Fine.’ Butt it might have been a subliminal riff, who knows? PCC: LINDSAY: PCC: LINDSAY: And Howard told the story of how he was a seatmate of Tom Jones on one of the early runs. And he’s like, ‘God, I’m sitting next to Tom Jones! This is so cool!’ And then at night, Tom says, ‘I guess I’ll take the upper and you’ll take the lower.’ And Howard says, ‘What do you mean’ ‘The floor.’ [Laughs] So Tom got the seat and Howard got the floor. But he was happy to have it. And I was happy to have the luggage rack. When I wasn’t on the road or filming a television show, I was in the studio. That was it. I could have lived in the studio. And luckily for us, by some quirk of fate, in our contract with CBS, they missed the part about where the artist had to pay for studio time. When I found out about that... [Laughs]. There you go. PCC: LINDSAY: At that time, we were filming on the stage of ‘Hollywood Palace,’ so it was a great stage and the audio engineers knew what they were doing and it sounded great. And getting back to singing live or lip-synching, I’m not the best lip-syncher in the world, because I ad-lib so much. But when we were doing ‘Action,’ it was the same dilemma, we couldn’t do anything live, because of the different pay scale. But I became friends with the engineers and when we had a new release that I was going to have trouble lip-synching, I would bring a tape of the band backing me, with the lead vocal missing, and I’d tell the engineer, ‘Look, when I get out there, open up my mic, when the music starts and I’ll just sing live.’ And he said, ‘We can’t do that.’ And I said, ‘Yeah, we can. Let’s try it.’ So we did. And so a lot of stuff on ‘Where The Action Is’ is actually a live performance by me with the band backing. And we got away with it. What are they going to do now? Take our union cards away? [Laughs] I don’t think so... hopefully. PCC: LINDSAY: PCC: LINDSAY: So it was heady stuff in one way, because we heard all the stories about The Beatles and Beatlemania. But when it actually happens to you, it gets unheady really quick [Laughs]. PCC: LINDSAY: PCC: LINDSAY: But we were on the road so much, Terry would start tracks and have a basic sketch already done when we got back and we could flesh it out, because we just couldn’t be on the road 200 nights a year, which we actually were, during the ‘Action’ days, and still put out four albums a year [Laughs] and film the TV show. So Terry did use some outside guys. And it did, I think, tick off our guys a bit. But it was something that had to be done. You couldn’t be on the road and in the studio at the same time. It was just one of those things. PCC: LINDSAY: So I met those two guys and... Ah, coming back to what I was going to say earlier. You asked how Terry found out about what we did. Well, basically, other than ‘Louie Louie,’ our repertoire was all of these black tunes and New Orleans and stuff. So we went in and just played what we would normally play at a dance and recorded it. And Bruce took over those sessions, because Terry wasn’t really into that kind of music at the time. And Bruce was a little more adventuresome, I guess. So Bruce actually produced our first single for CBS, or the first chart single, which was ‘Steppin’ Out.’ And sang background on it. So after the success of that, Terry came back and said, Well, you know what, Bruce? I’m going to take over here.’ [Laughs] And we’d liked this song that I’d written, so he then said, ‘Look, I just leased this house. Got a piano. You like to write. We can write some tunes together.’ So that’s when I moved up with Terry and I started cranking out album tunes and we started doing some singles. And that’s how that all came to fruition with Bruce doing the first thing that was commercial and Terry coming back and realizing the commercial potential of the band, which he hadn’t really heard in [Sings] Somethin’s got a hold on me, whoooo!’ PCC: LINDSAY: As a matter of fact - I think this was a true story - but I always heard that they sent ‘We Gotta Get Outta This Place,’ Barry and Cynthia, after we had ‘Kicks’ and ‘Hungry,’ to Terry, to do for The Raiders. But for some reason, we were involved in something else and he let it slide and they got ticked and sent it to The Animals. Bur I can hear The Raiders doing that song. PCC: LINDSAY: So Gloria said, ‘I’ll get you a meeting with this guy. So I flew to New York, hung out with the guy and he said, ‘How do you see Max Frost [the lead character]? What kind of guy is he?’ I said ‘He’s about a third Billy Graham, a third Dylan and a third Hitler.’ He said, ‘Perfect! That’s perfect!’ So I had the part, pretty much and was ready to start filming. I had met with all the people. We hadn’t signed anything yet, but it was really close. Just one pen stroke away. And Revere literally got on his knees and said, ‘Man, you can’t do this! We’ve got a tour booked next summer and you’ll be tied up. We won’t be able to go on the road. We’ll lose all this money. I’ll be destitute. I’ll be starving. And haven’t I been good to you all these years?... Forget about the half-pay.’ [Laughs] So I regretfully turned it down. And, of course, Chris Jones got the gig. In retrospect, it’s probably a good thing, because I don’t think I was ready for an acting gig at that time. Singing was one thing. But acting, I would probably come across as really wooden and stiff and it might have been the end of my career right there. So it probably worked out for the best. PCC: LINDSAY: PCC: LINDSAY: PCC: LINDSAY: PCC: LINDSAY: PCC: LINDSAY: So it’s really hard to tell someone, ‘No, we can’t use your song.’ But if you can explain to them why it doesn’t work - ‘Well, you know, you don’t get to the hook for a minute-and-a-half. That’s not going to work. You’ve got to get there in 30 seconds.’ And all these little things that you learn that make a song work or not work. So that was a great experience. Plus, when I first got the gig at UA, I walked in, they were showing me around and they opened one door and here, literally, were hundreds, if not thousands, of demos, mostly tape demos. And they were stacked up six feet high in this empty room, this big pile on the floor, wall to wall. I said, ‘What’s that?’ They said, ‘Those are the tapes nobody listens to.’ I said, Why not?’ They said,’ Well, it’s impossible. We get tapes every day. You can’t hear them all.’ Well, I decided I was going to go through that whole pile. So I got to work at six or 6:30 in the morning, I was the first guy in the door at UA and usually the last guy out. I got there before the president and after he left. And in the almost three-year period I worked at UA, I managed to go through every tape that was there. And I got a lot of laughs. But I only found, literally, out of all those tapes, only found one song that I thought was viable. So I called the writer back. He lived in Georgia or Alabama, I’ve forgotten now. I said, ‘Hey man. I really like your tune. Let’s see if we can do something with this.’ He said, ‘Well, I wrote it Nilsson.’ I said, ‘Well, he’s not on our label.’ He said, ‘But it’s a perfect song for him. Can’t you get it to him?’ Through Perry Botkin, who I had done a lot of commercial work with, I had met Harry. He came up to Perry’s all the time. We hung a little bit. So I got to Nilsson, said, ‘Here’s a great song this kid wrote for you.’ He said, ‘I’m sorry, man, but you know, I write all my own material.’ So I called the kid back, said, ‘Harry writes all his own songs, so I don’t know what to do.’ He said, ‘Oh, no! Oh, God! My life is wasted. It’s over!’ The song happened to be about the holidays. And Ken Kragen [manager[ was having a Christmas party for Kenny Rogers, celebrating his success on the label. So I slipped a cassette in his pocket, said, ‘Here, this might work for an album.’ And it was a song [Sings], ‘I don’t need children in my old age, like scattered leaves among the trees. I don’t need you. And you surely don’t need me.’ That’s the song. He actually recorded it. But it’s the only thing I found that was a commercial song. [Laughs] But in all fairness, most of the songs that were placed came in with a manager or something like that and had a more personal presentation. Most of the things that came in the mail were from desperate writers who had no avenue to pursue to get to a record company. And it’s like, they’re saying, ‘Well, you know that song ‘It’s All Over Now,’ by The Rolling Stones? Well, I wrote that and they stole it from me... and here’s another one.’ Got a lot of letters like that. PCC: LINDSAY: So I took it home, came back the next Monday morning, and don’t ask me where I came up with these numbers, but I did, I said, ‘Okay, ‘Baker Street,’ it’s a monster. It’s a hit record. It’s a little too long, but if we cut it down, I think it’ll sell two or three million copies.’ They said, ‘Is there another single?’ I said, ‘Well, right down the line is a great tune, but it’s not in the same stratosphere as ‘Baker Street.’ But it’ll sell maybe 800,000, close to a million. And the only other thing I hear on there is a song called, ‘Home and Dry’ and it’s about 400 to 500,000.’ They said, ‘Okay, you’re on.’ So we released ‘Baker Street’ and nobody’s playing it. So I went to Charlie Minor, the head of promotions and said, ‘Let me sit in your office, when you make all these calls to the stations and I’ll get on the extension. Ask them if they’re on it yet and, if they’re not, why they’re not playing it. Don’t give them reasons to play it. Ask them why they’re not playing it.’ So he did and I listened and wrote down all these notes. One station said, ‘Well, the guitar is a little too raucous for our format.’ Another said, ‘That sax thing shouldn’t be at the front, it should be at the end.’ And so on and so forth. I had a little studio in my house. I went home, got out a razor blade and made 17 different custom edits for these 17 stations. Monday morning, I threw them on Charlie’s desk and said, ‘Okay, send these out to so-and-so, so-and-so and so-and-so. And ask them why they won’t play them now.’ And I guess maybe they were so flattered that we’d made a custom edit for their station - now, with digital stuff, of course everybody makes their own custom edits, but what they hay? - so they all went on it. And within that month or so, they all settled on one version, for the most part. And that was kind of my first claim to fame. PCC: LINDSAY: PCC: LINDSAY: I was out last year with the ‘Happy Together’ tour. We’re going out this summer, also. We got great reviews. They said, ‘Man, Mark Lindsay steals the show. He’s better than he was 20 years ago.’ So that was a high point [Laughs]. PCC: LINDSAY: For the latest Mark Lindsay news, as well as the opportunity to purchase Lindsay and Raider rarities, visit www.marklindsay.com. |