TONY ORLANDO: “RIBBON” WINNER
By Paul Freeman [February 2012 Interview] For Tony Orlando, singing isn’t just a career. It’s a calling. And he’s enjoying entertaining audiences more than ever. He has built a very loyal following over the past half century. And he continues to tour, pleasing his fans wherever he goes. The native New Yorker, inspired by seeing Gene Kelly’s performance in “Singing In The Rain,” knew early on that he wanted to become an entertainer.” At age 16, Orlando had a hit with the Carole King/Gerry Goffin song “Halfway To Paradise,” which he later used as the title for his autobiography. But teen idols of the early 1960s were soon usurped by the British invasion. Seeing the handwriting on the wall, Orlando moved behind the scenes, entering the publishing business. Don Kirshner became his mentor. Clive Davis hired Orlando to be general manager of CBS Music. Orlando found success in the role, signing and producing Barry Manilow and representing the music of James Taylor and Laura Nyro. An old friend, Hank Medress, of Tokens fame, asked Orlando to sing on a demo. The result was the smash “Candida.” Orlando recorded the song, one line at a time, as Medress fed him the melody. Then Orlando forgot all about the record. Medress released it under the artist name Dawn, after a Bell Records executive’s daughter. It was a smash. Orlando had finally struck recording gold. But no one knew it. Medress returned, asking Orlando to record a follow-up. After enjoying even greater success with “Knock Three Times,” the singer/exec decided it was time to give performing another shot. He formed Dawn by selecting two talented vocalists he had been using on Barry Manilow sessions - Telma Hopkins and Joyce Vincent Wilson. Orlando was ready for stardom. “Tie A Yellow Ribbon” gave him lasting fame. Tony Orlando and Dawn had a hit CBS variety series for four years. The days of number one songs are past, but Orlando, 68, who lives in Branson, Missouri with wife Frannie and 20-year-old daughter Jenny Rose, continues to entertain devoted fans. He starred on Broadway in “Barnum.” He’ll be seen playing a horrible boss in the upcoming Adam Sandler comedy “That’s My Boy.” POP CULTURE CLASSICS: TONY ORLANDO: PCC: ORLANDO: And I think that being able to stay current and being able to please as many demographics as come to see the show as possible. I just did a film with Adam Sandler. The film is called ‘That’s My Boy.’ It’s had many titles. But I think Adam’s set on ‘That’s My Boy.’ It comes out June 15th. I play Andy Samberg’s boss. Adam Samberg’s from ‘Saturday Night Live.’ And he is 30 years old. And Adam is 45 years old. And both of them have their own memories of me. It’s really interesting to see. Adam says, [Orlando goes into a spot-on Sandler impression] ‘Oh, I remember seeing the show with my parents.’ And Andy, ‘I saw you on Broadway in ‘Smokey Joe’s Cafe’ and I was just 19.’ And then Will Forte from ‘Saturday Night Live,’ ‘Oh, I remember meeting you. I was coming through Branson on my way to become an actor. And now I’m a regular on ‘Saturday Night Live’ for eight years. And Tony you sent me a letter and gave me inspiration.’ And I’m thinking, ‘Isn’t this a joy? Isn’t this a gift, to be able to have young performers tell you that, in some way, you touched them, their career, or helped them?’ It’s a wonderful time in my career. To be making a major movie, having a major role in an Adam Sandler film, after 50 years in show business, I’m in my fifth decade of making records, it’s pretty awesome. It’s a blessing, Paul. Really, I mean that. PCC: ORLANDO: PCC: ORLANDO: PCC: ORLANDO: And then, years later, I remember sitting backstage with Michael Jackson. I said, ‘Michael, where’d you get the idea to wear those white socks?’ He went, ‘Gene Kelly in ‘Singing in the Rain.’ I went, ‘You’re kidding me!’ He said ‘No, that was my inspiration.’ I said, ‘Who inspired you to get the hat tilted?’ He said, ‘Sammy Davis, Jr.’ I said, ‘So you too had people that you thought you were, while you were doing it. When I was doing ‘Yellow Ribbon,’ I thought I was doing an imitation of Bobby Darin.’ [Laughs] And it didn’t sound anything like Bobby Darin. It ended up just being me. But it’s funny how we relate to people and include them in our performances and then they become part of us, but the audience doesn’t recognize it, that we’re doing somebody that we admire. That’s when the idea really hit me, was when I saw ‘Singing in the Rain.’ PCC: ORLANDO: And I remember being in the studio and cutting ‘Halfway to Paradise,’ which was my first hit and her first hit as a writer, by the way. And that’s why I named my book ‘Halfway to Paradise,’ my autobiography, because it was the beginning of it all. And I never ever saw myself doing anything else, but performing. So, when I hit the stage, to be honest with you, there was no fear factor. I felt probably more comfortable there than any place else in the world. I was happiest on stage. I was a shy, chubby kid. But I was not shy when I was on stage. I was only shy off stage. It’s funny. Everything I couldn’t be off stage, I found I could be on stage. I always felt at home on stage and that feeling never has left me. So when I did Broadway, in ‘Barnum,’ people said, ‘Are you intimidated by Broadway?’ I said, ‘No, it’s like a baseball player playing in different stadium. But you play inside the lines and baseball is baseball. And performing is performing. It doesn’t matter to me where it is, whether it be a high school gym or Broadway stage.’ PCC: ORLANDO: That’s why, when I got the star on the Hollywood Walk of Fame, I called Dick and I asked Dick if he could be there with me. And he was. PCC: ORLANDO: And I remember going on and lip-synching to the record, because that’s what you did then. It’s much like you do on videos. You lip-synch. I remember, the first day that I was on, B.B. King was on. And he had just finished doing his song and Dick walked up to B.B., who was standing next to me and he said, ‘B.B., you’re not used to lip-synching.’ And B.B. King turned to him and said, ‘Dick, I was only there once.’ [Laughs]. I love that answer. I never forgot that. ‘I was only there once,’ meaning, every time he’s singing a song, he sings it differently. PCC: ORLANDO: PCC: ORLANDO: And, of course, he suffered a stroke, as you know. And I looked over and Dick was in tears. An the audience gave him a standing ovation. And that was, for me, the biggest payback I could ever do for him, was to tell the world, on national television at the Emmy Awards, and to tell the Emmy Awards audience what this man has done for the music business. You think of the stars that were made by him backing them, supporting them on his show. It’s a very important part of American music history. PCC: ORLANDO: PCC: ORLANDO: PCC: ORLANDO: PCC: ORLANDO: PCC: ORLANDO: PCC: ORLANDO: And Donnie Kirshner became my mentor and my father figure and my manager and my everything, when I was 15 years old. And he had taught me the publishing business by merely allowing us to live in that office. We all had our own little offices. Carole did. I did. Barry Mann did. Neil Sedaka did. Toni Wine, who’s still with me in my show, by the way. We’ve been together 50 years. She wrote ‘Candida,’ ‘Black Pearl,’ and ‘A Groovy Kind of Love.’ And she plays keyboards with me. But we all started together, as, literally, children. All of us did. Bacharach. And Neil Diamond, Bobby Darin, Connie Francis, all started out with Donnie. Simon and Garfunkel. They were known as Tom and Jerry, then. And they were signed to Donnie, too. So you hung around with Donnie, and you hung around that office, and you learned publishing. So The Beatles hit and the American acts, like Gene Pitney, myself, were having trouble getting airplay. It was all English acts by like ‘64. So I thought, ‘You know what? I better start thinking about my future. I only have an eighth-grade education. If this is going to fail, I’ve got to have something else. So I went to work for a music publisher named Wally Schuster, who was with MGM-Robbins music, MGM Films. I worked for him for about six months and then Clive Davis hired me and made me general manager of CBS Music. And I ran that music division for four years for Clive. PCC: ORLANDO: The ‘Sweet Baby James’ album, I represented, during James’ career, when he was on Warner Brothers, after he left Apple. And I felt like I had made some contributions to those artists and those writers in those four years. Working The Yardbirds, they were one of our acts. ‘For Your Love,’ I published that for Clive. They had Eric Clapton. That was a great group, The Yardbirds, in those days. I had a pretty eclectic range of writers and artists that I was working with. It gave me the opportunity to pull in and pull the work from some of the most talented people in the record business... ever. Historical writers. For me to go into publishing was a natural transition. And Clive kind of knew that. He really does have an eye. He has an ear. He does get it. He was able to say, ‘I think you can run this publishing company,’ and I was 23 years old, when I took over that company. And so I backed into the Dawn thing, because a friend of mine, Hank Medress, who was one of The Tokens, the ‘Lion Sleeps Tonight’ group, and produced a lot of hit records, was broke. He came to me and said, ‘I’m broke. I can’t pay my rent. Can you help me sell this master?’ And he played ‘Candida.’ I said, ‘Yeah, I think I can get this thing sold.’ It had another vocalist on it. And I sent him to Bell Records, because I had The Box Tops were my group on Bell Records, you know they had the hit ‘The Letter.’ It was a singles-oriented label and that’s where I sent him. And I called Bell and said to my friend Larry Uttal there, ‘Can you meet with my friend Hank Medress, because he has a record I think you guys would be interested in?’ So Hank went over. And he was looking for a $3,000 advance to pay his rent. He comes back to my office and says, ‘Tony, they loved it.’ I said, ‘Good, good for you, Hank. Now you can pay your rent.’ He goes, ‘Under one condition.’ I said, ‘What?’ He said, ‘That I find another lead singer. They said the record’s a hit, but they don’t like the guy singing.’ So I said, ‘So go find somebody.’ He said, ‘Why don’t you do it?’ I said, Are you crazy? I work for Clive Davis.’ He said, ‘Tony, I’m broke. I know you did all the demos for Carole King on songs like ‘Up On The Roof’ for Ben E. King and all those Drifters demos in those days, for Carole - ‘When My Little Girl Is Smiling,’ ‘Some Kind of Wonderful.’ I said, ‘Yeah.’ He said, ‘Well, doesn’t this sound like a Drifter record?’ ‘Yeah.’ So then, why don’t you just put your voice on it?’ I said, ‘Hank, stop it.’ He said, ‘Tony, I’m broke.’ I said, ‘Okay, on one condition, Hank, that you don’t call it Tony Orlando. I don’t care if you call it Joe Schmo and the Nail-biters. Just don’t call this record Tony Orlando, because Clive will have a fit.’ So I go in and cut ‘Candida’ for him. And I cut it - listen to this, Paul - one line at a time. I swear to you. Because I didn’t know the song. He’d stop tape after every line and sing me the next line [Laughs]. I walk away and I forget about it. He gets his $3,000. I’m happy for him. I figured the record was never going to see the light of day. I forgot about it. All of a sudden, about two months later, my secretary walks in says, ‘Tony, look at this, ‘Candida’ is on the charts at 40 with a bullet.’ Billboard is saying it’s the pick of the week. I said, ‘Candida’ - do we publish that?’ She goes, ‘Tony, that’s the song you cut with Hank.’ I said, ‘Oh, my God. You’re kidding me! Oh, ’m in trouble.’ She goes, ‘Why?’ I said, ‘If this is a hit, they’re definitely going to fire me. So what’s the name of the act?’ She goes, ‘Dawn.’ I said, Dawn?’ I called Hank up and said, ‘Who the heck is Dawn?’ He goes, ‘You.’ ‘I know, but who is Dawn?’ He goes, ‘Oh, that was the president’s daughter’s name, I figured I’d be in good with the record company, if I called the group Dawn.’ I said, ‘Well, that was kind of clever.’ He said, ‘You know, new group, new day, new dawn.’ I said, ‘Well, okay, that’s kind of cute. Thanks, Hank. Good luck with it. I hope it goes all the way.’ He said, ‘Whatever royalties, it’s a handshake.’ I said, ‘Whatever you say.’ Well, little did I know, the record sells two million copies. Now it’s number one and I’m driving around town and no one knows it’s me. I kept it quiet. So now the next record, Hank comes to me and says, ‘Tony, you’ve got to do me a favor.’ I said, ‘Hank, please stop it.’ He said, ‘No, listen, you’ve got to cut ‘Knock Three Times.’ ‘I said, ‘Hank, I can’t. You’ve got to find somebody else to do this.’ I said, ‘There’s no act doing this on the road?’ He said, ‘No. It’s just a studio group. But we sold two million records, Tony.’ I said, ‘Play me the song.’ He played me the song. I said, ‘Knock Three Times’? That’s the worst thing I ever heard. No one has pipes anymore to hit twice on, but okay, I’ll cut it for you. And I cut it with him and, this is no lie, in about two weeks, it was number one. Like overnight. It sold four million copies. So now we’d sold six million with two records. So I think to myself, this is something I should pay attention to. I’ve always wanted to be a performer’ So I walk into Clive’s office. And I’m about to resign my job. I said, ‘I appreciate everything you’ve done for me. But you know this group Dawn?’ He goes, ‘Yeah, you mean, you?’ ‘Wait a minute... you know it’s me?’ ‘Yeah, it’s the worst kept secret in the music business, Tony.’ I said, ‘Six million records, I want to form a group and go on the road.’ He goes, ‘If it doesn’t work, you can always come home.’ I never forgot that. And he meant it. I said, ‘Well, how come you’re being so nice?’ ‘Well, because I expect six April-Blackwood CBS songs in your album. Typical Clive Davis, always negotiating a deal. So I did, I gave him six songs, that belong to that company. And there was no picture of me on that first album. It was two people holding balloons in the park, because there was no group yet. PCC: ORLANDO: PCC: ORLANDO: And I said, ‘Do you want to go on the road with me, as Dawn.’ Telma said, ‘Well, honey, how much do you want to pay us?’ I said, ‘Wow, how much is this gonna cost me?’ I said, ‘We’re going to open the act in Majorca, Spain and England. She goes, ‘England? I’m in. And, if I don’t like it, we’ll call it a day.’ I said, ‘Okay.’ And we were together for eight straight years. PCC: ORLANDO: PCC: ORLANDO: So he played us ‘Yellow Ribbon.’ I looked at Telma and thought, ‘Oh, my God.’ So I said, ‘Hank, I’ll tell you what I’ll do. I’ll cut ‘Yellow Ribbon,’ because I know it sounds like a hit song to me, but I want to be able to showcase the album. So I was trying to negotiate a deal with him. I said, ‘I’ll tell you what, I’ll cut ‘Yellow Ribbon’ in the album, if you’’ll let Joyce and Telma do lead vocals to show their ability to be lead singers, because I want to truly make this act an act. I don’t want the girls to just be background singers. I want the world to know that they can sing.’ And they could really sing. And I said, ‘So, if you let us do a little more rhythm & blues on the album and little more what we feel strongly about, then we’ll cut ‘Yellow Ribbon.’ And that’s what we did. So, in essence, I used ‘Yellow Ribbon’ as a bargaining chip to make a better album. And Joyce’s sister, Pam, who was singing at the time with Aretha, and also did background for Telma and Joyce on all of our records, she walked in the studio, she goes, ‘Honey, you guys are crazy! That’s going to be the biggest hit record you guys ever had!’ And we looked at each other and said, ‘If Pam said that, we better be serious about cutting it.’ So we went in and we cut ‘Yellow Ribbon,’ and, of course, it became our signature song. It became such a part of the American tapestry, welcoming home our troops from Vietnam. The first time sang it was with Bob Hope, at the Cotton Bowl, to welcome home the POWs. Then in the Iranian hostage crisis, the country waved yellow ribbons all the way into the space shuttle. It was amazing. And in Desert Storm, it became the lead inspiration for the troops. They came home to yellow ribbon parades everywhere in the country. And then, of course, in Iraq and Afghanistan, you go to most bases in this country and over there, there’s a yellow ribbon on every base. So it’s been a great journey and a great sense of responsibility on our part, to make ‘Yellow Ribbon’ an anthem of hope and freedom and hopefully to raise money for veterans causes. We have been raising money for veteran causes, because of ‘Yellow Ribbon,’ since 1973. And it’s in the multi-millions now. It really is gratifying. PCC: ORLANDO: PCC: ORLANDO: PCC: ORLANDO: PCC: ORLANDO: PCC: ORLANDO: PCC: ORLANDO: PCC: ORLANDO: PCC: ORLANDO: PCC: ORLANDO: PCC: ORLANDO: PCC: ORLANDO: PCC: ORLANDO: And I went to see Lady Gaga. She was awesome. Off the charts. And I went to see the complete opposite of her, in Taylor Swift. Taylor’s show looked like a Broadway show. It had a beginning, a middle and an end. It had singing. It had dancing. It had sets. It had an old-school approach. I saw Jason Mraz recently. He killed me with his reggae and his jazz and his musicianship. Let me tell you something. You can’T be mediocre today. You can’t. There was a time, when I started, where you could make it because you had a pretty face or the girls liked your hips or you had a dance record out. But today, you’ve got to act, you’ve got to dance, you’ve got to sing. Michael set a standard and people have to rise above that bar. PCC: ORLANDO: My goal is to be able to live long enough to be able to say that George Burns and I tied at 100 years old. I remember when George Burns called me one day and said, [in Burns’ gravelly voice] ‘I want you to know what I just did. I picked up the phone and made a deal with Caesar’s Palace for five years.’ I said, ‘George, you’re 95.’ ‘So I’ll be there till I’m 100. We’ll have a 100th birthday show. Are you coming?’ So I thought to myself, ‘That attitude, to love to perform till the day you die. That is my goal.’ PCC: ORLANDO: Visit his official web site, www.tonyorlando.com. |